Developing Your Digital Strategy For Recruitment
Developing a successful digital strategy for recruitment is an integral part of sourcing and engaging new talent.
Developing a successful digital strategy for recruitment is an integral part of sourcing and engaging new talent.
In this workshop we share strategies and tactics to help you reduce cost per hire, build engaged talent pools and attract passive and active candidates.
The session will look at building your recruitment website and using proven internet marketing tactics to significantly improve your ROI.
In this interactive session you’ll learn:
• The benefits of building a recruitment website to directly attract candidates to your brand;
• How candidates search for jobs online;
• Keywords candidates use, how often they use them and how competitive they are;
• The benefits of social media in recruitment, with a focus on Twitter and Google+;
• How to maximise your ROI using Google Adwords and Pay Per Click Advertising;
• How optimising for search engines through SEO will improve your bottom line;
• How the online landscape is changing and what recruiters need to be aware of; and
• The legal issues of social media.
The workshop takes place at our Leeds office on 2 May 2013. Registration starts at 08:00 and a light breakfast will be provided. Best of all, the workshop is completely free!
Places are filling up quickly. To avoid disappointment, book now by visiting:
http://www.theior.org.uk/developing-your-digital-strategy-recruitment-leeds